You know the one.

It's been sitting on your list for weeks. Maybe months. Written down, it looks so simple.

Launch a podcast.

Rebrand.

Redo the website.
Host that event.

One thing.

So why does it feel this heavy?

Why do you keep skipping past it, and feel a bit rubbish every time you do?

That task is lying to you.

It looks like one task, but it isn't. It's a project wearing a task's clothing.

Inside it, there are dozens of smaller jobs you haven't even accounted for yet, something like 20, 30, maybe 50.

You're not lazy, and you're not incapable. You're trying to eat an elephant in one bite, without ever actually seeing the elephant.